Social media advice: Don't post, write, Tweet, IM or otherwise distribute any message via social media that you don't want read.Simple as that sounds, Peter Shankman of Help A Reporter Out (HARO) posted a great example of how a professional public relations practitioner can make an amature (and costly) mistake.
Just hours prior to delivering a presentation on digital media to FedEx's global communications group in their headquarters city of Memphis, an exec at PR giant Ketchum (NY office) Tweeted this message:
"True confession but I'm in one of those towns where I scratch my head and say, 'I would die if I had to live here!'" (referring to Memphis)
A FedEx employee saw it and called him on it - with a slew of Ketchum execs copied on the message. Ouch. Needless to say, everyone should think twice before publishing any information these days.
Original story: Be Careful What You Post
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